The concept of semiotics Essay Example | Topics and Well Written Essays - 2750 words

The concept of semiotics - Essay Example Semiotics, also regarded as semiotic study is the study of signs and processes related to signs, indications, symbolism, communication and other aspects of understanding human language and their behaviour. The study closely resembles with the aspects of linguistics that largely deals with the study and understanding of language in a more precise manner. The study is often categories in three diverse branches which comprise semantics, pragmatics and syntactic among others. The branch of semantics deals with depicting the relationship between signs and the things they might refer to. Subsequently, pragmatics includes the relationship amid the signs and sign-using agents. Correspondingly, the branch of syntactic deals with the study of the relationship amid signs in formal structure. It is believed that the study of semiotics is quite vital in the aspects of understanding human culture and behaviour on the basis of their communication (Eco, 1979). Semiotics has become an important part of contemporary business. It is implemented in various domains of business today with the intention to enhance the operations of the business. Semiotics in business examines the nature, characteristics as well as information with the aim to organise various crucial activities. It has been observed that semiotics in organisations treats the business unit as an information system where information of various types are created, processed and stored so that it could be used in future context. Among the various use of semiotics in business, its role in branding and advertising department is quite vital. Unlike conventional forms of research which deals with the buying habits of the customers, semiotics in the domain of business advertising seek

Screening asia Essay Example | Topics and Well Written Essays - 1000 words

Screening asia - Essay Example Only those who manage to get into leaderships positions are able to control their own destinies. The ones who are content with being their master’s servant will suffer for his sake and will be doomed if their leader loses. The reviewer also discusses the theme of tradition as presented in the movie with the triad leader required to fulfill several obligations that are required, for the leader, to assume power. These include getting the Dragon’s Head Baton and the violence that follows when the two antagonists try to get to it. The latter reveals the deep-seated traditional respect the triad members hold for the baton (Scott, 2007: p1). The reviewer also manages to place election in its proper context, which is within the Hong Kong Triad traditions. By comparing the movie to other triad movies and the fact that Election does not have guns, unlike other triad movies, Derek Elley already gives the reader the setting for the quintessential triad movie. The reviewer also com pares it to classic triad movies such as To be Number One, PTU, and The Mission. The reader already expects that such a favorable comparison to these classic movies will adhere to the classic triad movie storyline. ... However, I do not feel that he discusses this genre well enough to allow the reader to form a conclusion as to whether the movie is good enough to be a classic. The techniques in the movie are well addressed with the reviewer noting that, unlike previous triad movies that rely, on violence and gunfights, to show the struggle within these triads, the film employs hand-to-hand combat, as well as power-play conversations, which works towards supporting one of the movie’s main themes of tradition. Brian Gibson gives a similar review for election, although he also gives a review for the sequel, Election 2. Like Derek, Brian discusses the movie’s theme at the beginning of his post, which involves Hong Kong Triads and their control of the Hong Kong underground. Unlike the previous review, Brian delves into these activities; including prostitution rings, gambling operations, and drug smuggling. By including these activities, the reviewer, illuminates the theme better than in th e early review. It shows a world with no morals, and this sets the stage for him to discuss the bitter and no-holds barred competition between the two men vying for leadership of the triad (Scott, 2007: p1). The reviewer, just like in the previous review, also discusses the theme of tradition in the Hong Kong underground, which is a major theme of the movie. In his review for the sequel, Brian also covers the theme of crime adequately enough, particularly because it is the main theme of the sequel. In this case, he also discusses pornography as part of the triad’s new dealings, which forms another theme of the movie. However, unlike in the previous review, Brian is more critical of the movie, particularly its sequel, comparing it unfavorably with the first installment. According